Media Studies
Class XI
Course Content
THEORY
Total Periods 180
Unit I Communication
Periods : 30
- Communication and its Importance
- Effects of Communication
- Elements in the Process of Communication (Input, sender, channel, Noise, receiver, output)
- Forms and Method of Communication
- Types of Communication: Intrapersonal, Interpersonal, Group and Mass Communication
- Noise in Communication and the Importance of Perception
- Effective Communication
Unit II Understanding Media
Periods : 35
- Role of Media in our Life
- Media Time Line
- Media & Mass Media
- What makes “Mass” Communication Unique?
- Functions of Mass Media (Surveillance, Interpretation, Linkage, Entertainment, purveyor of ideologies)
- Types of Mass Media
- Role of Media in a Democracy
Unit III: 3. Print Media:
Periods : 40
- The World of Print Media
- Types and Characteristics of Print Media
- Different Types of Print Media
- Journey of Newspaper From Hickey’s Gazette to Online Newspapers
- Role of Press in Social & Political Movements
- Freedom of Press- Role of Press Council of India
- Press Ownership and Control
- Making News
- Analyzing News
- Representation of Different Groups- Stereotyping and Labelling in Media
- Content of Newspaper: News Stories, Features, Articles, Editorial, Advertorial, Advertisements & Public Relations
- Alternatives to Mainstream Journalism
Unit IV Media, Development And Society
Periods :40
- Understanding The Role of Media in Development
- Development Communication
- Development Communication Initiatives in India
- Writing on Development Issues
- Media as Public Sphere
- Media as Public Service
- Media and Civil Society
- Citizen Journalism
Unit V Advertising
Periods: 35
- Role of Advertising in Marketing
- Evolution of Advertising
- Functions of Advertising
- Types of Advertisements
- Ethics in Advertising
- Current Issues in Advertising- Product Placement, Surrogate Advertising, Celebrity Endorsements, and Representation of Women in Advertisements, Catch Them Young- Children in Advertising.
